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Somewhere
between hi-cost advertising and no-cost sandwich signs are practical and effective ways for attracting customers. |
The Bottom-Line Marketing System from Fast-Forward Business Coaching
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| Fast-Forward's Bottom Line Marketing process helps create, maintain, & grow relationships |
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FREE! 3-Step Guide to Reintroduce
Yourself.
The fastest way to generate new business
activity is to call your existing customers. But you can make the call even more effective if you follow it up with a thank
you and a personal letter. Fast-Forward's "3-Step Guide" lays out the steps and the scripts for doing just that.
Do this with 10 customers/week for four weeks and you will find $20,000 - $40,000 in extra business. We can almost guarantee
it! To download the 3-Step Guide, simply submit the form at the bottom of this page. Thanks for your interest!
You don’t have to spend a lot of money. But
make sure you present a valuable proposition to the right people. You think you’re in the business of selling something. But
before you can start selling, you need to have people who are interested in the goods and services you provide. Only then
- after you've found qualified prospects and gotten them interested in your proposition - can you begin selling. Whether you realize it or not, you are in the marketing
business. Fast-Forward promotes a systematic approach to marketing that is equally
effective for one-man (or woman) service-based companies, or multi-store retailers. The system recommends less expensive,
highly-measurable tactics targeted to people whose names you already know. It emphasizes relationships, and strives to bring
on-going value to the customer via consistent and regular communication. Its low-cost,
high-ROI approach helps promote profitable growth. It is called the Bottom-Line Marketing System. Marketing Webinars on CD Two one-hour webinars are available to help you better appreciate how the Bottom-Line Marketing System helps
companies build and maintain relationships with those people most likely to benefit from the goods and services the company
provides. 1)
5 Key Marketing Strategies Before
you can begin “marketing consciously”, you need to have a basic understanding of the core strategies that make
up a successful “bottom line” marketing program. In a revealing webinar recorded May 1, Fast-Forward
shares five affordable strategies small business can use to improve their ability to attract and retain profitable customers.
(And, no, sandwich signs are not one of them.) The
strategies you will learn about are: 1)
MEASURE – You must be able to track the results of your marketing efforts. Steve shows
some ways you might do this. 2)
WEBSITE – This is the storefront of the 21st century. Make it the first level of response
for your marketing, and watch relationships grow. 3)
SEQUENCE – Marketing is a process, not an event. Steve outlines the process of taking
a customer from initial awareness, to action. 4)
WIFT – The customer wants to know, What’s In
it For Them? Surprisingly, it’s not products and prices they are seeking. 5) BRAND –
Your brand is the foundation for all your marketing messages. Learn the simple secret to brand consistency, & power. CD includes the slide handout so you can print
out the presentation, too (handy for note-taking). Just $14.97 including S&H. Order via PayPal. 2) Customer Relations Best Practices It is not enough to have “satisfied” customers. Successful small companies work to create customer loyalty,
and “advocates” for their brand. This webinar outlines five actionable practices that will help you increase loyalty
and referrals. 1) The List – You already have the names and addresses of people who trust you enough to buy from you.
How to grow the list and make it more powerful. 2) Newsletters – A "must-have" in the Marketing 2.0 model. But don't use it to sell. Use it to
tell. 3) Thank
you – So simple, yet most companies fail to use it to their advantage. 4) Phone
calls – The fastest way to reconnect with your customers. The fastest way to more business, too. 5)
Housecalls – Amazing things can happen once you are in the client's home. So, what
are you waiting for? CD includes presentation
notes. $14.97 including S&H. Order via PayPal. |
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